As part of our Collectif, in which we feature the work of our partners (see more here ). Here Alan Hunter and Michael Brunt, co-founders of HBM Advisory, announce the arrival of a new tool that publishers can use to assess their progress towards digital transformation, looking at user needs, product and content strategy, to data maturity, audience monetisation ambitions for AI and more. As advisers to the media industry, we are often asked: “What are other publishers doing in this area? And how do we compare to them?” These are very good questions and ones to which it has traditionally been difficult for individual publishers to get definitive answers. The ultra-competitive nature of the industry means there has typically not been a lot of sharing of information, and you can go to innumerable conferences and never find out the real story behind Publisher X’s subscription growth or Publisher Y’s “success” on TikTok. So we decided to do something about it and have created HBM Advisory’s Digital Fitness Assessment for Publishers. The idea is to provide people with an independent, market-tested assessment of how their organisation compares with competitors and industry best practices in terms of its digital transformation. […]
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