Ford Positions Business Segments To Tackle Digital Transformation

Ford Looking across the past twenty years of technology, I can confidently say that 2008 brought the most monumental shift because of the rise of the smartphone—which changed everything we do, from work and play to communication and productivity. Looking ahead, there are two rising technologies that I believe will have an impact as dramatic as the smartphone. These changes are the rise of artificial intelligence in all our digital interactions and the rise of the digital automobile. The iPhone is given the most credit for the rise of the smartphone, and rightly so. But remember that the iPhone came into an existing phone market that had mature players including Blackberry, Nokia and Microsoft. Yet iPhone changed the entire landscape for mobile devices and quickly became the market leader—leadership we still see today. While many differences make the comparison far from perfect, we are seeing a similar story play out in real time with the rise of software-defined vehicles. The interest in electric vehicles as an efficient alternative to internal combustion engines (ICEs), along with the increasing capabilities of autonomous driving (AD) and advanced driver assistance system (ADAS) technologies, are accelerating the digital transformation of the automotive market. The […]

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