Get Out of Your Own Way: 3 Human Biases that Block Successful Business Transformation

Code and Theory’s Matthieu Mingasson on unleashing transformation potential and overcoming human biases in the business landscape By Matthieu Mingasson, head of design transformation A staggering 70% of business transformations fail, according to McKinsey . From a dearth of sufficient research and insights to an overemphasis on top-down processes that hinder the necessary research and experimentation to drive strategic thinking, the reasons for these failures have been studied at length. In Images of Organisation, Dr. Gareth Morgan argues that organisations operate like machines – if we can framework and tabulate everything, we can tweak and change it. Despite serving as the guiding ideology for many businesses, this approach ignores the fact that organisations are made up of intangible components, like culture, interpersonal relationships, and shared behaviours. It is through design-led thinking – or the practice of generating value for customers and businesses by bolstering an organisation’s ability to identify problems, experiment with solutions, and operate change – that these ingrained biases can be mitigated. Three main biases sabotage transformation initiatives: 1. Status Quo Bias When William Samuelson and Richard Zeckhauser coined the term ‘status quo bias’ in 1988, they characterised it as “when people prefer things to stay the […]

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