The use of cloud storage from Wasabi is at the center of one of the world’s leading soccer clubs’ drive to provide better connected digital experiences and to use technology to create speed, efficiency, and better connectedness across all its media. According to Senior Vice President of Digital at Liverpool Football Club, Drew Crisp, cloud makes this initiative much easier to do, compared to when the technology was on-premise. He says: This is about not just enabling us to do more from a media point of view, it is genuinely about enabling a better connected fan experience, putting relevant content into the most relevant digital product for the benefit of our fans. I know cloud is the only way to do it – unless we move from 24 spinning disks to 100 spinning disks. And I don’t want to do that. Liverpool FC is of one of the world’s most successful football clubs with 50 major men’s first-team honours and is based in the historic Northwest of England port city. ‘The Reds’ recorded £594 million ($733 million) turnover for its last full financial year and pre-tax profit of £7.5 million ($9.3 million). The team, whose legacy stretches back to […]
Liverpool Football Club adopts cloud storage to kick-off full digital transformation
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