Mike Macrie, Cio, Melissa & Doug As a CIO at Melissa and Doug, Mike Macrie oversees the technology across the corporation, both in the digital as well as back office areas. Previously, he worked at Subway and Land O’Lakes as a CIO, where he utilized a technology turnaround strategy to modernize and upgrade their entire digital footprint. In light of your experience, how has the industry evolved at large when it comes to adopting digital transformation? Before the digital transformation, there was just transformation that allowed every organization to succeed by utilizing the most cutting-edge technologies in the market. It has pushed a lot of the investment and the attention of businesses towards digital channels, along with the new needs of the customer to improve their mobile experiences. But what I see occurring now is a return to that holistic view of the customer experience which means combining both the front- and back-end technology to produce the most powerful customer experience. Therefore, I believe businesses have now realized the changes they must make to their business models and to some of their products to create those engaging digital transformations and digital experiences. What are the challenges that the industry […]
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