For decades, digital transformation has been used to describe the way businesses approach the future. But is the term outdated, now that digital is the norm? Sheetal Patel of Paragon DCX explores. Is the term ‘digital transformation’ obsolete? / Pankaj Patel Don’t think in terms of digital transformation; instead, think about building readiness for a constantly evolving business world. That’s the key takeaway from a new report from London Research in partnership with full-service digital transformation and marketing agency Paragon DCX. The report, ‘Digital transformation is dead […] Why organizations need to embrace constant change to avoid failure’, argues that digital transformation as a term has become unhelpful at best , and meaningless at worst. As one of the report’s contributors, brand strategist and lecturer in digital marketing Lazar Dzamic puts it: “Business transformation is going to be hugely digital. It’s going to be almost exclusively driven by the big technological trends, which means digital; by what is happening with major consumer trends, which are powered by digital technology; and by what we need to do within the company itself, which is going to involve a huge amount of digital technologies applied in different ways.” In other words, digital […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
