The year 2023 has started on a rollercoaster note, with an accelerated adoption of generative AI, AI chatbots, and digital innovations. This is bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with various stakeholders and consumers. In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand. As part of our annual TRENDING NOW series, Adgully has been approaching key industry leaders to Crystal Gaze into 2023 to highlight the major trends and developments that they see dominating the industry in the year ahead. In conversation with Adgully, Roshan Kunder, Head Marketing & E-commerce – India at NAOS (Bioderma) , speaks trends like Digital Transformation, Influencer Marketing, Video Marketing, Voice Search, Artificial Intelligence, Privacy, and Data Protection, that will dominate the industry in the year ahead. Key trends dominating the industry in 2023 A few key trends that I see dominating the industry in 2023 are Digital Transformation, Influencer Marketing, Video Marketing, Voice Search, Artificial Intelligence, Privacy, and Data Protection. Each will have its impact on the industry: Digital transformation will continue to drive innovation and reshape the industry. It will enable businesses to […]