Brewing up a perfect blend of experiences for your customers

For IT leaders, improving customer and employee experiences is a constant challenge. Find out how a simplified, data-driven approach can remove barriers and streamline processes. Credit: iStock What can you learn from a cup of coffee? A single cup might seem trivial in terms of its impact on the overall business. But capture that cup with a smart camera, track it, apply analytics—and voilà! Suddenly, for the coffee shop, that beverage becomes an opportunity to gain insights to deliver better experiences for all of their customers. These high-quality experiences delight coffee aficionados, save them time, and sharpen the shop’s competitive edge. How? Tracking each cup could reveal details like how long each beverage takes to make, how long it sits before it’s picked up, and if it hits any bottlenecks along the way. The result? Patrons get their beverages at just the right temperature, as fast as possible—every time—ensuring consistent quality that turns occasional customers into regulars. One global coffee retailer is already deploying these kinds of capabilities to 10,000 locations across North America, with more shops coming online all the time. And it’s not just coffee retailers. Every day, technology offers organizations countless opportunities to improve their customers’ […]

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