East-facing view of LED installation at Leicester Square. Courtesy of SOHO Estates. John James is general manager at SOHO Estates. Image provided. Is there a way to survive or even thrive unprecedented global challenges, including pandemic, recession and times of war? Yes, argued John James, general manager at SOHO Estates, a London-based real estate firm and family business that has been operating for over 65 years, speaking in an exclusive interview with Digital Signage Today via video call. A deep respect for history is a good first step, James explained, tilting the camera to show his collection of historical memorabilia decorating the shelves of his office; after all, "building the future, respecting the past" is the company motto. Businesses (and the people who run them) also need to be able to adapt to changing times, using technological change as a tool rather than an obstacle. Indeed, James explains, this combination of respect for tradition with agility is part of why SOHO has leaned into digital signage in Leicester Square; the combination has proven powerful when combined with long-term strategic thinking, a broad perspective, and deep investment in supporting the local community. A family tradition Speaking of history, SOHO Estates […]
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