Kristie Naha-Biswas of agency Assembly argues that data is the key to going the distance in digital transformation attempts. Many brands’ downfall is placing importance on metrics that do not connect to their business goals / Alec Cooks 10+ years on, digital transformation has become at the forefront of the marketing and business agenda. Every brand and category has adapted at differing rates as they react to developments in technology capabilities and consumer behavior. What has been clearly visible is those brands that have adapted, and continued to adapt have survived. Hopefully now, by 2023, most businesses have worked out that there isn’t an endpoint for digital transformation, it is a journey and as technology continues to change and shape our world, a digital transformation agenda will continue to evolve and develop with it. Which brands are in it for the long haul? 2022 saw a flurry of brands entering the metaverse with brand activations and PR stunts to generate brand excitement and fame. How much of this has a long-term potential or a long-term strategy behind it? Now, with 2023 so far set to be the year of generative artificial intelligence (AI) as the hot topic bandied around, […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
