Why Credit Unions Should Think Beyond the Branch

Expert Opinion CUs should make smooth and comprehensive digital transformations a central priority in the coming years. Credit unions are in the middle of a sweeping digital transformation that is fundamentally changing how they provide services and interact with members. The future will be built around automation, accessibility and the digital tools necessary to facilitate this shift. What if credit unions shifted the resources currently allocated to maintaining their physical branches toward digital services? This change in emphasis will no longer be optional in the coming years. Consumer expectations are rapidly moving away from brick-and-mortar banking experiences and toward a much more streamlined, on-demand approach to managing money. Although credit unions will always be people-focused businesses, there’s no contradiction between this fact and the digital transformation that’s taking place in their industry. In fact, failing to provide the digital resources that consumers are demanding is the surest way to disappoint members. While in-person banking isn’t going to disappear overnight, credit unions should make smooth and comprehensive digital transformations a central priority in the coming years. Meeting Evolving Member Needs The way people bank will never be the same: 78% of banked Americans prefer to do their banking digitally, while […]

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