SUNNYVALE, Calif. and HANNOVER, Germany, April 14, 2023 — Ahead of Hannover Messe , one of the largest manufacturing events in the world, Google Cloud announced today new global research that found that manufacturers who provide immersive and personalized customer experiences (CX) are outperforming their peers in terms of revenue, profits, and ecommerce sales. However, many manufacturers are facing challenges with data silos that stand in the way of creating the digital CX buyers are looking for today. The research, titled Digital Customer Journey for Manufacturers , was sponsored by Google Cloud and conducted by global analyst firm IDC . It was based on a global survey of more than 1,500 manufacturing leaders across nine countries and seven industries, including industrial machinery, automotive, electronics, consumer packaged goods, and more. The study examined the growing importance of CX in manufacturing for B2B and B2C buyers and the connection between the maturity level of manufacturers’ digital customer journeys and their growth, investment in and deployment of technology, and challenges they face in digitally transforming CX. Robust Customer Journey Boosts Sales According to the survey, manufacturers with the most mature digital customer journeys saw a 13.5% increase in revenue and a 14% […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
