Digital transformation is critical to the longevity of any business and their ability to meet consumers’ changing online demands. Such transformation is not a single event, but rather an ongoing effort that has become even more urgent as companies navigate through the lingering effects of the pandemic and an unstable economy. Continuously adapting to these challenges, and those lurking in the shadows, is critical to a company’s survival, so it’s imperative that organizations make the right changes and understand the strategies that go into a successful transformation. As a first step, companies should adapt their business model to a product-led growth (PLG) strategy. However, in order to reap the benefits of such a strategy, digital product builders need access to comprehensive data about how users interact with the product. Without this, PLG will fail. Companies must put PLG and data strategies into action to improve customer experiences of their products. A standard that customers strongly desire is personalization of the digital offerings they use, so companies must meet the customers’ needs. This can be accomplished by implementing a personalization strategy based on what teams learn through their PLG and data. Investing in product-led growth Having a PLG strategy allows […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
