The Gist AI adoption. Marketers are increasingly utilizing AI, with 61% employing it in their activities, but CMOs struggle to gain C-suite confidence. Digital transformation. To reestablish themselves as digital leaders, CMOs should develop an AI strategy targeting cost-saving and revenue-increasing goals. Quick impact. Focus on AI use cases that provide immediate results, such as advertising, customer experience and content marketing, to win over the C-suite. The recent launch of ChatGPT has made artificial intelligence the most buzzed about topic in tech. For marketers though, AI is old news. The majority (61%) of marketers in 2023 have used AI in their marketing activities, according to a survey from Influencer Marketing Hub . But despite the fairly high percentage of marketing teams using AI — for chatbots, ad targeting, content creation, etc. – CMOs do not have the confidence of the C-suite. In fact, they are viewed as — how shall I put this — "digital laggards." A 2022 report, “AI for CMOs: The Real World Playbook for Digital Transformation” from the Marketing Artificial Intelligence Institute (MAII) states that CMOs are losing their influence and a wake-up call is needed in the age of AI. “CMOs were ranked second-to-last out […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
