A visitor checks out an Epson augmented reality product during a high-tech expo in Wuzhen, Zhejiang province, in November. [Photo/Xinhua] Japanese electronics maker Seiko Epson will intensify efforts to expand investments in China and launch more eco-friendly, innovative and tailor-made products that cater to the demand of Chinese consumers, in hopes of seizing emerging opportunities brought by the digital and smart transformation wave, said a senior executive of the company. "As one of the first foreign companies to enter the Chinese market, Epson has always regarded the Chinese market as one of the most important markets across the globe," said Akihiro Fukaishi, chairman and president of Epson China. "The Chinese market has shown strong vitality and innovative ability, and there is a constant demand from consumers and commercial segments," Fukaishi said, adding the emergence of new business models, new formats and new technologies has stimulated Epson to optimize its products, solutions and services. For instance, the company launched its household projectors last year, which are based on the unique needs of Chinese users who are willing to watch films via mobile devices. It has carried out cooperation with Chinese equipment manufacturers in the field of print heads in a […]
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