Shipra Singh If there’s one word that defined, more importantly, redefined communications in just slightly more than two years, it’s pandemic. The word doesn’t speak about a healthcare crisis alone but redefines everything in how the world communicates especially businesses. From accelerated digital transformation to empathy forming the bedrock for comms, the significant shift steered by the pandemic will also continue to shape communications in 2023. Adjusting to the new normal meant, empathetic conversations, integration of AI-enabled tech to drive communications, use of more innovative digital tools and more! Let’s look at the top trends that made conversations better through the pandemic and those that will continue to stay with us. The Disruptive Power of Digital Digital is nothing new to the world. It existed way before COVID-19 hit us. However, we saw the adoption of digital comms like never before. With hybrid and remote work cultures picking pace, artificial intelligence (AI), virtual reality, the internet of things (IoT), augmented reality (AR), cloud computing, and 5G aided the adaptation. Businesses continued to create an impact and stayed in touch with their employees and consumers, working in integration with each other. We saw inching closer to “intelligent enterprises” by using […]
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