Digital Change or Digital Transformation? Understanding the Difference is key for Hotels — Photo by Are Morch, Digital Transformation Coach Feeling stuck, overwhelmed, or confused if your hotel requires digital change or digital transformation, or maybe it all sounds like a lot of buzzwords flying around? Digital change has been referred to as digital disruption. And digital change (disruption) is an outside-in process. Digital transformation is an inside-out process. Digital change has been perceived as threatening to a hotel. Some hotels that started implementing digital transformation started to experience similar perceptions. There is a difference, and, in this article, we will look at how your hotel can create a more empowering digital transformation where your employees will volunteer to get on board. Let’s dive into it… Digital Change or Digital Transformation? Understanding the Difference is key for hotels. In the past, most digital change in the hotel industry has been in silos. And in silos, none of the digital solutions are communicating with each other. Digital change Digital change refers to incremental changes or upgrades made to existing technology solutions or systems. While digital change can be beneficial, it typically does not result in the kind of significant and […]
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