Retail innovation playbook: Fast, economical transformation on Microsoft Cloud

For retailers, tight integration of data and systems is the antidote to a challenging economy. Credit: Gorodenkoff Inflation, high energy prices, and a looming recession have dampened consumer purchasing. All this while retailers are still dealing with pandemic-related disruptions to supply chains and consumer shopping habits. To win back consumers and protect profit margins, retailers need to optimize operations across the enterprise. That means fixing their supply chains, understanding shifting consumer preferences, and offering modern ecommerce options, while streamlining processes to improve productivity, staying secure and preventing fraud. They need to do all of this fast and without breaking the budget . Increasingly, retail CIOs and their C-suite colleagues view a cloud-first approach as the answer to their challenges, with Microsoft as the preferred partner of choice. “Leadership teams are looking at Microsoft to help them bring agility and resilience from the go-to-market perspective on new products, and also to reduce total cost of ownership,” says Chandrashekar Saligram, Global Head of Cloud Transformation for SAP on Azure at TCS. A cloud-first strategy will help retailers accelerate digital transformation of supply chain processes while integrating with existing infrastructure and applications, including SAP, point of sale, procurement, and customer loyalty. Removing […]

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