Anheuser-Busch InBev (AB InBev), which claims to be the world’s leading brewing company, has renewed its existing contract with Orange Business, the enterprise division of the Orange Group, in a bid to lay the critical infrastructure foundations to enable its future digital innovation plans in Europe, and deliver connectivity and voice services as the backbone for enhanced productivity. With a brewing heritage dating back more than 600 years, spanning continents and generations, AB InBev is the maker of more than 500 iconic brands, including Stella Artois, Corona, Brahma, Quilmes and Budweiser. Geographically diversified, the company employs 167,000 staff based in nearly 50 countries worldwide, and for 2022, its reported revenue was $57.8bn. In the UK alone, Budweiser Brewing Group employs around 1,000 people in three breweries in Magor, South Wales; Samlesbury, Lancashire; Enfield, North London; and in a local headquarters in Central London. The company also has what it claims are industry-leading digital platforms, dedicated research labs and technology centres to ensure it’s offering the latest market insights as it looks to become the industry’s best-in-class smart brewery. To that end, AB InBev believes the new relationship with Orange Business will help lay a critical first step in digital […]
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