By Putney Cloos, Cision’s Chief Marketing Officer Guest Authors Analytics Customer Experience Management While often functionally different disciplines, marketing and public relations have historically been connected at the hip, depending on the size and makeup of an organization. Together, they are the communications engine behind any company or organization—the source of all paid, earned, shared and owned media. The results of the 2023 PRWeek Cision Global Communications survey are in—and the published report includes unique slices of data, regional and global industry trends, and a few surprises (or “reasons to be cheerful”) for leadership in the integrated marketing and communications space. The role of tech in effective communications may be at a tipping point. In the decades since the term MarTech came into common usage, the capabilities have expanded from a relatively modest set of tools for things like digital advertising and keyword research in the early aughts to programs that churn terabytes of data in the blink of an eye today. Not only have the features and outputs evolved, so has the user base and the rise of CommsTech. Marketing Technology News: MarTech Interview with Jesper Benon, CEO & Co-founder, SeenThis While marketers have been utilizing data and […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
