By Dr Mukesh Gandhi, Founder and CEO, Creative Synergies Group Amidst macroeconomic and geopolitical conditions, Indian businesses aren’t shying away from investing in digital transformation (DX). So much so that DX spending in India is expected to increase to $85 billion by 2026 according to IDC. But what’s the merit in DX? Can it support businesses through unprecedented external factors? Can it give a better customer experience and value? There’s a significant shift in the digital environment across the world, and particularly in India. Customer behaviors are going through a disruptive change. While DX isn’t a magical band-aid to all the associated challenges, it can alleviate friction-points enough for businesses to gain a competitive advantage. This explains why large-scale businesses in India increased their IT spending by 13% in 2022 despite economic forecasts. It is certain that digital technologies will proliferate in the future. The technological enablers which come along with DX will empower businesses with invaluable innovative capabilities to support them through disruption. The same tools can also help businesses to improve customer experiences and increase their satisfaction in a significant way. While all business sectors in India need to invest in DX, it can be a daunting […]
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