Many firms are seeking to appoint non-executive directors with a deep understanding of the behavioural side of digital transformations. Such roles seem to be made for senior marketing professionals A successful digital transformation is not just about the smooth implementation of powerful new systems and processes. It’s also about whether such a change will truly benefit the humans – chiefly, the customers – it will affect. With this in mind, firms are seeking non-executive directors (NEDs) with very specific ‘human skills’ to advise them as they go through their transformation projects. In many cases, senior marketing professionals possess such skills. The skills for the task at hand Mark Evans stepped down as MD of marketing and digital at Direct Line Group last October, having spent a decade with the insurer in directorial roles. Now pursuing a portfolio career as a NED , he believes that there are two compelling reasons why experienced marketers are well equipped to help steer digital transformations at board level. The first is that nearly all corporate marketing departments have had to deal with the impact of the digital revolution since the late noughties, whether they’ve wanted to or not. Digital transformation is a matter […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
