Subhash Kelkar, Chief Technology and Digital Officer at ICICI Securities As the investors and traders demand for digital tools rise faster than ever before, financial institutions are competing to offer products and services that are increasingly technology-enabled. To drive a seamless user experience, both established and new-age firms are continuously evolving their technology stack to meet the rising expectations of their digitally savvy GenZ and Millennials. Open API architecture, being Real-Time and Data Analytics have become important accelerators for technology-driven capital market reforms. Established in 1995, ICICI Securities Ltd (I-Sec) is one India’s leading wealth-tech firms. It operates ICICIdirect, a virtual financial supermarket, meeting the three demands of its clients – investments, insurance, and loans. It offers broking, distribution of third party financial products, wealth management, and investment banking services to the entire spectrum of market participants, ranging from retail investors, HNIs, Corporates to institutional investors and government. Leveraging AWS Services for Flexibility, Scalability, and Performance Icicidirect.com, the trading platform at ICICI Securities, must perform consistently well to ensure that its ~9 million strong customer-base have the information and access they need at their fingertips to make insightful and quick decisions. Initially, I-Sec had a large data center running […]
Click here to view original web page at www.expresscomputer.in
