For the month of March, the U.S. celebrates the vital role of women in American history, and several consumer goods companies are joining in by showcasing women-focused initiatives across digital innovation, talent, and advocacy. Beauty company Mary Kay Inc. is just one brand that is taking the opportunity to highlight its digital transformation progress — especially the role women play in the “Fourth Industrial Revolution.” According to Deborah Gibbins, chief operating officer for Mary Kay — who shared her thoughts on International Women’s Day this week — in order to maximize tech opportunities, digital literacy skills are an “absolute requirement” for women entrepreneurs to fully participate in the global economy. And according to UN Women , participation is still lacking — women’s exclusion from the digital world has shaved $1 trillion from the GDP of low- and middle-income countries in the last ten years. As a company founded by a woman for women, said Gibbins, the brand has several initiatives in place, including providing access to digital tools, ensuring women have the right skills and training to use them effectively, and bridging the digital gender gap. This includes women-focused digital upskilling, augmented reality apps, and more. Gibbins highlighted the […]