Influencer Laura Whaley Talks Building A Brand On Social Media, Small Business, More In Interview

Laura Whaley is a creator who has over 5M followers between Instagram and TikTok. Laura Whaley Between Instagram and TikTok , Laura Whaley boasts over 5 million followers. The Canada-based Whaley has made a name for herself for what she described to me in an interview earlier this week as “relatable work content.” Whaley started her TikTok during the pandemic’s nadir, when the virus demanded everyone become shut-ins and thus transition to working remotely. Whaley, like so many , soon felt isolated after the virus cut off human interaction. Naturally, she turned to technology to help fill that void, at least somewhat partially, and focused her energy into sharing her experiences working from home with other people. What was born of desperation has grown into a source of pride and turned Whaley into a thriver. A notable achievement, since by her own admission, Whaley “had no intention” of growing her following, let alone essentially becoming a celebrity. “I just started posting content of things that I was experiencing working from home, thinking no one would see them,” Whaley said of her influencer origin story. “The community I built online has really been from people that are like, ‘I can […]

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