Speaking with NutraIngredients-USA during our recent Sports & Active Nutrition Summit in San Diego, Dicker said: “[Active Nutrition] is really an exciting category because the demographic is expanding. This is a category that has traditionally been young male focused, gym focused, and we’re seeing it leave the gym and expand to all demographics. There are very few categories that have that kind of potential. “It was already a fairly large category just with the limited demographic, so as we see this expansion the opportunity is really golden right now for a renewed surge,” he added. “You see this in both the incorporation of sports nutrition attributes into every aisle and still the core categories are seeing a lot of growth.” Dicker said that the performance supplement space has been the number one category in all supplements for growth over the past two years. He also said that the pandemic, while chilling the category as gyms closed, also acted as an opportunity for new consumers to explore the category as these new people transitioned from immune products to other supplement spaces. Creatine In addition to his bullishness about the overall category, Dicker is also very excited about Creatine, an […]
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