Pure Storage’s all-flash strategy has previously catered for the performance end of the storage market, but its new FlashBlade//E can displace hard disk arrays for workloads involving unstructured data storage, such as data lakes, and data protection and imaging repositories. Amy Rushall, the supplier’s area vice-president for Australia and New Zealand (ANZ), said when she joined the company seven years ago that achieving the US$1 per gigabyte price point for flash storage was exciting, but FlashBlade//E represents “an incredible opportunity” with its acquisition cost of US$0.20 per gigabyte before data reduction, including three years of service. “This gives us a new addressable market, something that we just couldn’t touch before,” said Rushall. “Our dream of getting to the all-flash data centre is coming true.” In Australia, “this is going to open up those workloads where we couldn’t necessarily compete on price…anything in the unstructured data space – data lakes , data protection. Now we have an answer for them,” she added. Rushall noted that some organisations are also repatriating public cloud workloads to on-premise systems for cost reasons, adding that FlashBlade//E “will be the opportunity for us to provide a product where they could potentially bring workloads back from […]
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