The total revenue opportunity for Indian short-form video apps is projected at $8-12 billion by 2030, according to a report by consulting firm Redseer Strategy Consultants . The report added that the revenue opportunity is spread across three segments – advertising , video commerce, and live gifting. The size of the advertising opportunity for the short-form video apps is pegged at $3-6 billion followed by video commerce at $3-4 billion. The report also highlighted that virtual gifting on these platforms is expected to become a $1.7 billion opportunity by 2030. As per the report, Indian short-form video apps have seen consistent growth in adoption and engagement with leading players coming close to global players in terms of scale while having similar engagement levels. It projected the marketing spend on influencers to be worth $2.8-3.5 billion in 2028, from the current level of $0.35-0.4 billion. It added that there is a need for a tech-enabled, transparent, and scalable solution for influencers and brands to engage. The report also observed that user-generated content (UGC) platforms are developing creator marketplaces that can become a centralized network for creators to connect with brands. This can benefit both creators and brands, as it provides […]
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