The resumption of political advertising could provide a new revenue stream for Twitter. | Jeff Chiu/AP Photo By Jessica Piper 03/03/2023 12:00 PM EST Nearly two months after Twitter announced it would resume allowing political advertising, the technology company, in response to a POLITICO inquiry, said this week that it had no paid political advertisers yet. Twitter CEO Elon Musk said in early January that Twitter planned to resume allowing political advertising . The decision followed a decline in ad sales after the tech billionaire acquired the platform and came as Musk has courted controversy by personally endorsing Republicans , reinstating former President Donald Trump along with right-wing accounts previously banned by Twitter and significantly cutting back on the tech company’s staff. The resumption of political advertising could provide a new revenue stream for Twitter. When Twitter previously allowed political advertising, it never attracted nearly as much cash as rivals such as Facebook and Google. In the early going of the 2020 presidential cycle, for example, those two platforms attracted a combined nearly $100 million from presidential candidates through October 2019, according to OpenSecrets , while Twitter attracted just $5.2 million over that same period before shuttering its political […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
