BMW Revs Up Digital Signage

The BMW Group is a company on the move and has turned to BrightSign (opens in new tab) media players to drive in a new digital focus for internal communications. With a longstanding reputation for innovation, it is now also undergoing a shift to carbon-neutral production and a digital transformation of its sales and marketing functions. BMW has long trusted BrightSign with a worldwide network effective, flexible, robust, and scalable digital signage systems in place for nearly a decade. This network continues to grow rapidly, and the level of investment has continued at a steady rate. "This exceptionally large deployment of BrightSign players has helped BMW Group transform the way it conveys practical information to its employees all over the world and it is continually expanding," said Pierre Gillet, vice president of international sales at BrightSign. "This is a perfect example of how updated digital signage solutions can contribute to the overall smooth running of a large organization.” [Digital Signage on the Go] (opens in new tab) Increasingly Diverse Content Initially, BMW Group was showing only static images and videos but in the last five years, there has been a big increase in the requirement for dynamic content such […]

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