New beginnings getty Drucker told us that “ the purpose of business is to create a customer.” All customers are equal, but some customers are more equal than others. This is why you should invest at different levels with different prospects and customers. In brief, invest more in good prospects and customers. Invest less in those that are less good. By good, I mean prospects and customers that help you do good for others, can help you do things you are good at, and do things that are good for you. Good for others Customers that do good for others are good. I did a lot of work for the Red Cross through the years. All the work was pro bono and it never led to other work. I did this work because I believe in what the Red Cross is doing and the positive impact it has on others. That made the Red Cross a good customer for me and my firm. Organizations truly driven by doing good for others are generally wonderful to work for. They tend to be mission-driven, care a lot about their values, and filled with like-minded people. It’s almost always emotionally rewarding, if […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
