“Facebook is a particularly effective platform for all manner of content verticals to generate click-throughs.” Highlights from a new report that compiles benchmarking data from the major social platforms. The findings will help publishers understand how they are performing with respect to their competition on these platforms and optimize their social media strategies for best results. Over 4.5B people use social media – that’s nearly 60% of the world’s population, according to a new report from Echobox. And the average growth rate of social media users globally is 3% per year. “The opportunity for reach on social media is larger than ever,” the authors note. “How can companies make the most of this moment in time?” Improving click-through traffic between social platforms and websites would help publishers attract readers and build relationships with them. “In this regard, benchmarking data is essential to understanding how different platforms perform in driving traffic back to a website,” they explain. The report, The Ultimate Collection of 2023 Social Media Benchmarks , provides benchmarks for Facebook, Instagram, Twitter, and LinkedIn. These are based on detailed analysis of thousands of social shares from businesses around the world – Echobox serves over 1,500 leading brands and […]
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