Strategies for Success in Business (Taylor’s Version)

UConn’s ‘Swifties’ to explore how their idol’s business acumen drove her musical success Richmond Le ’23 (left) and Joe Stone ’23, co-presidents of UConn’s Club (Taylor) Swift fire up the crowd of Swifties at a previous meeting. On Wednesday, the group will invite business professor Sami Ghaddar in to discuss how Swift’s brilliant business strategies have contributed to her meteoric success (Photo courtesy of Allison Ribardo ’22). Superstar Taylor Swift may have exceptional musical talent and a legion of devoted fans, but, a UConn scholar argues, it is her nearly flawless business strategy that has fueled her path to superstardom. “Talent only gets you so far,’’ says Sami Ghaddar, a School of Business professor who specializes in business strategy. “I would say that Taylor Swift is a very savvy businessperson. “In an industry where rivalry is intense, it requires well thought-out and prudent decisions to reap the rewards that she has. Taylor Swift is a person; but Taylor Swift is also a business.’’ Ghaddar will be the guest speaker at UConn’s Club (Taylor) Swift event at 7:30 p.m. Wednesday, March 1 in Room 215 at the School of Business. The program is titled “Taylor’s Turnaround: An Anti-Hero in the […]

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