By Dominic Chopping Nokia on Sunday launched a brand refresh as the company moves to shed its traditional consumer image and shift to a business-to-business brand. The Finnish company said it aims to continue growing market share with telecom service providers, and will now double down on expanding its share of technology sales to businesses as digital technology within industry grows. "A significant part of the world still, for understandable historical reasons, sees us as a consumer brand. We need to change that perception and shift focus on to the Nokia of today," Nokia Chief Executive Pekka Lundmark said at the Mobile World Congress in Barcelona. A rebrand of the company’s logo is intended to reflect Nokia’s current identity within business technology, and help its drive to gain enterprise customers, Mr. Lundmark added. "It’s time to claim the space we already lead in, and reframe how our customers and partners view us, as a B2B technology innovation leader realizing the potential of digital in every industry," he said. Write to Dominic Chopping at dominic.chopping@wsj.com (END) Dow Jones Newswires 02-27-23 0802ET Full-screen chart
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