Ed Breault serves as CMO at Aprimo , an industry-leading provider of digital asset management and content operations software. getty If you’ve ever had the pleasure of observing a master craftsperson at work, you’ve likely taken note of two things: They waste nothing, and they aren’t flashy. Their movements are measured and deliberate, at the service of some envisioned end; their tools and methods are often identical to those used centuries ago. They have a taut approach with straightforward elegance and simplicity, knowing exactly what’s required to achieve the final product. Simplicity—as it is expressed in artistry, technology or even one’s lifestyle—“require[s] hard work and discipline to achieve and education to appreciate,” as Dutch computer scientist Edsger Wybe Dijkstra said. Brashness and complexity might sell better, but the simple beauty of a well-crafted concept, pragmatically implemented, will always stand the test of time. This is true in the business world, as well. Sustainable, successful marketing is a process requiring deep knowledge, dedication to proven methods, agility, scalability and vision—not an easy task. But there are certain tools that can help ensure success across all these factors—one just has to be willing to learn them and use them well. Digital […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
