Geico gives media business to IPG’s Mediabrands

Agency News Appointment concludes insurer’s quarter-century relationship with Horizon Credit: Geico Nearly five months after putting its media account in review and laying off dozens of marketing staffers, Geico has selected IPG shop Mediabrands. The appointment concludes the insurer’s 25-plus-year tenure of working with Horizon. Dentsu Media was one of the other finalists in the review according to multiple people close to the situation. Dentsu Media declined to comment. Adrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in retail and finance, as well as in travel and health care. She is also a host of the Marketer’s Brief podcast and spearheads special reports including 40 Under 40 and Hottest Brands. Pasquarelli joined Ad Age in 2015 after writing for Crain’s New York Business, where she also focused on the retail industry.

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