Companies are investing heavily in digital transformation, with a Research and Markets report projecting the global market to be just over $1 trillion USD by 2025. Why? The top reasons include increased operational efficiency, employee productivity, and the ability to deliver better customer experiences. At heart, digital transformation is about preparing a business for the future, with the help of technology. But technology is just a tool. The magic happens when you focus on the people who will be using it. That’s why digital transformation starts with people. Unfortunately, it’s common for businesses to get caught up in the technology without fully considering its impact on the experience. When that happens, it results in experiences designed for the people who created it, not for the people who use it. This means inefficient, friction filled, and frustrating experiences… resulting in unhappy employees and customers, negative perceptions, and loss of value. To avoid this trap, companies need to keep in mind that most digital technology exists to help companies better serve customers… or to make it easier for their employees to serve customers. Which is where human-centric design comes in. Human-centric design puts people at the center of decision-making. Human-centric design […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
