getty Customer service is one of the most critical functions of any company. In short, when you go above and beyond for your customers and treat them as people and not just a number, it shows. Moreover, it goes far to differentiate you from your competition. Unfortunately, it’s not tough to find or experience instances of poor customer service . Since I started the first of my portfolio of companies, I’ve insisted my teams focus on exceptional customer service and support—and it has paid dividends for us. During the pandemic in 2020, I worried for many nights if we would survive the loss of business. But my team and I stayed the course and called on our customers to check in during a time of immense stress. Ultimately, we not only survived but thrived . Viewing every customer as the core of our business is a value for my organization’s suite of companies. Further, it’s a strategic decision we made long ago and is always part of our executive meetings and discussions. After all, if your customer support doesn’t work well or consistently enough, they won’t keep coming back to you. The good news is that creating a customer […]