“It’s free and always will be,” Facebook vowed on its landing page for nearly a decade. The world’s largest social network still is. But from this week its users and those of its sister app, Instagram, will have the option of paying $11.99 a month for a “verified” account, buying them better customer service, more widely distributed posts and a blue badge next to their name. The subscription is the latest example of a growing trend. Last June Snapchat , a messaging app popular among 20-somethings, launched a $3.99 plan called Snapchat+. In December Twitter relaunched Twitter Blue, an $8-per-month service. Like Meta’s offering, both offer an assortment of perks, the most significant being a more prominent place for the user’s posts in the feeds of others. It is hardly surprising that ad-supported networks are looking to diversify their sources of revenue. After years of non-stop growth the online-advertising business has hit a speed bump. The great one-off shift of ad budgets from offline locations, like newspapers, to the web is mostly complete. And since 2021 mobile advertising has been hampered by anti-tracking rules pioneered by Apple, which make it harder for apps like Facebook to target ads and […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
