Starbucks has become a pioneer in menu customization. Starbucks filed a fresh patent for a machine that enables workers to make customized drinks quicker. Modifications drive customers to Starbucks and bring in high profits, but cause headaches for staff. It is not clear if Starbucks has developed prototypes of the machine, or if it will come into use. Top editors give you the stories you want — delivered right to your inbox each weekday. Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy . Starbucks has filed a fresh patent for a machine that could let baristas make complicated, customized drinks more quickly and enable customers to request particular colors for their beverages. Starbucks’ menu features a vast array of hot and cold drinks made using strict recipes that dictate the quantities of each ingredient as well as the order they’re added in. In recent years, Starbucks has become a pioneer in menu customization, allowing people to modify their […]
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