The Power Of Saying ‘No’ In Business

getty From an early age, many of us are taught that "yes" is the more favorable response while "no" carries a cumbersome, negative connotation. As we get older, we’re encouraged to open ourselves up to opportunities, say yes to new experiences and step out of our comfort zone. Especially for entrepreneurs and business leaders, there’s an underlying pressure to always say yes. Perhaps you feel like declining something will result in an opportunity lost, because it helps avoid conflict or simply because you feel obligated to. But there is arguably more power in saying no. One of my earliest and biggest lessons was learning that sometimes, despite everything on paper might lead you to think you should be saying yes, your gut is still saying no. Trusting your gut is one of the most important skill sets a leader can develop. For example, my company once faced a tough decision when one of our team members had conflicting values with our agency. Despite being a valuable member of the team and performing her duties, our collective morale began to take a hit. We had to take a step back and ask ourselves, "What was the best thing for us […]

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