Whether you’re creating a short ad for TikTok or a longer-form video series on YouTube, the quality of your videos can have a major impact on your company’s ability to draw in and retain customers. Poor editing, distorted audio and a bad script can all make it seem like you aren’t willing to put effort into your marketing—which may make customers question the quality of your products or services as well. Thankfully, you don’t have to have a large budget to ensure high production value. Below, nine members of Young Entrepreneur Council each share one simple way any business can improve the quality of their videos and why each tactic works so well. Members pictured from left to right. Photos courtesy of the individual members. 1. Use The ‘Hero’s Journey’ Formula An effective way to make videos for your business is to use the "Hero’s Journey" formula. Introduce the problem or need, present a solution, show the process of how it works as well as the benefits, highlight any results or testimonials and end with a call to action. By using this formula, you can create a compelling and effective video that tells a story that resonates with your […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
