How To Rally An Innovative Business Culture

John Jarosz is a Partner & cofounder at Sightglass where he oversees experience design, brand collaboration and experience strategy. getty When most of us think of an innovation culture, we think of a workplace where teams can “move fast and break things.” Sounds fun, doesn’t it? But as many organizations quickly learn, the process of innovation is more than just a tagline. It takes effort to ensure your innovation efforts don’t break your bank account or leave behind a bunch of broken hearts. Innovation starts with culture. All companies must innovate to survive. Most treat innovation as a series of isolated activities dedicated to a specific department or team. But you can’t throw five people in a room with a foosball table and expect innovation to happen magically. If you want to amplify growth, innovation needs to be less sporadic and less reliant on one-hit wonders. This type of continuous innovation, where the entire team is always looking for ways to improve and build on existing products and services, requires an innovation culture that inspires the whole company. An innovation culture only lives when your corporate culture allows it to thrive. The good news is that if your corporate […]

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