What does ChatGPT, the “ fastest-growing consumer application in history ,” mean for the future of work? More broadly, will generative AI soon graduate from the being the latest consumer entertainment to become a significant business application and a new basis for competitive advantage? And are enterprises ready for AI, any type of AI? Digital transformation concept. getty Forrester just published a report on generative AI that tells its enterprise clients not to ignore or downplay its impact. Enterprises should start right now to experiment with generative AI, recommends Forrester, focusing on existing processes that can be enhanced by technologies “that leverage massive corpuses of data, including large language models, to generate new content (e.g., text, video, images, audio, code).” It would be “a costly mistake,” says Forrester, to ignore the potential of generative AI to enable production of content at scale, to accelerate the speed and precision of data science practices and app development, to produce synthetic data for training AI and machine learning models, and to provide new defense opportunities for security professionals. In short, generative AI presents an opportunity to augment and even automate existing work processes in IT, marketing, customer service and other business functions. […]
What ChatGPT And Generative AI Mean For Your Business?
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