Pressmaster / Urban planners and architects discussing a model It’s time to embark on an entrepreneurial consulting endeavor within urban planning . Urban planners seeking independence through consultancy have an equal likelihood of success as a longstanding business. Every sector is laden with wishful individuals wanting to be their own boss and to have complete autonomy over their professional advancement. All planners must do is plan thoroughly and have realistic expectations to draft the ideal urban planning consulting firm. Outline the Brand Using Market Analysis You may have a company name and urban planning and business licenses at the ready, but these are merely foundational cogs in the consultancy machine. Independent consultants in the modern era, including urban planners, depend on online presence and brand identity for successful advertising. Traditional advertising methods also require brands to stand out among competitors. To ensure your brand is distinctive, perform competitive research to understand the market. Analyze other urban planning consultants’ websites and advertising campaigns, and ask yourself: What are their services areas, and how could I reach more customers? What does their brand image, including colors and imagery, consist of, so my designs stand apart? What is the extent of their […]