Use real-time data to personalize how you connect with customers throughout their journey Photo by Artem Podrez, Pixels In a recent report published by Harvard Business Review Analytical Services (HBRAS), 58% of global executives named customer experience (CX) their number one business priority. But at the current warp-speed of digital transformation, technology can end up eclipsing the delivery of more personalized and empathetic customer experiences. The way for businesses to excel in CX is not just to prioritize the digitization of touchpoints, but also through the practice of digital empathy, a gateway to gaining insights to make customer engagement personal. Empathy is the ability to understand and share the feelings of another. Digital empathy is the ability to humanize customer behaviors, preferences, and aspirations through the connection between human-centered data, insights, and the meaningful customer engagement powered by those insights. Digital empathy is a critical piece to the CX puzzle often missing in the C-Suite as most executives are not their customers. But data and insights are the key to authentic, personal engagement. In truth, most executives are not their customers, which hinders empathy. Any executive decision made about investments that touch customers without empathy will risk relationships. And […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
