Best Buy steps up digital transformation to improve customer experience

Best Buy has been reaping benefits from its digital transformation initiatives as part of its strategy to boost sales and enhance customer experience. Best Buy , , a leading consumer electronics retailer with operations in the U.S., Canada and Mexico, is stepping up digital transformation initiatives with its technology partners. It has posted 10 percent drop in quarterly revenue to $10.587 billion with 3.4 percent operating margin during its third quarter of August-October 2022. Best Buy’s digital transformation investment is spearheaded by Brian Tilzer , the chief digital, analytics and technology officer for Best Buy. He is responsible for information technology and digital to create a seamless and superior multichannel customer experience in support of the company’s Best Buy 2020 growth strategy. Brian Tilzer, who joined Best Buy in 2018 after serving as chief digital officer at CVS Health, the largest pharmacy health care provider in the U.S., also leads Best Buy’s enterprise data and analytics capability. The company continues to witness the impact of the pandemic-induced shopping behaviour changes. As per the latest earnings report , the digital penetration of Best Buy’s domestic sales will likely remain above 30 percent. Thus Best Buy has positioned itself to lead […]

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