Nissan has tackled unprofitability in Europe after launching new models and cutting costs, Chief Operating Officer Ashwani Gupta said. New or updated models, such as the Qashqai, shown, boosted Nissan in Europe. LONDON — Nissan has reinstated Europe as a "core” global market as the automaker recovers from its business crisis in 2020, when it shrank its footprint in the region to concentrate on the U.S., China and Japan. Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver. Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business. SUBSCRIBE NOW