The Business of Menopause

Photo via Pexels. According to Grand View Research, the menopause market hit $15.4 billion in 2021 and will continue on its growth path into the next decade. Did you know that millions worldwide experience menopause yearly? Despite this, there’s been very little discussion surrounding it, as it has been seen as a “taboo” subject. However, more venture capitalists (VCs) are considering investing in startups that serve this demographic. Menopause: Poorly Discussed and Often Misunderstood Before diving into the increasing number of investments VCs make in this market, it’s important for you to understand where society stands on menopause. You may be surprised to learn that women are often wildly unprepared for what comes with this inevitable physical change. The condition is not often discussed, and there’s a lot of misunderstanding regarding menopause, how it affects women, and why there’s high demand for health products in the space. Some women have trouble bringing up questions about menopause with their doctors, and physicians might not receive proper training on how to treat patients experiencing menopause. However, people going through menopause can suffer from a long list of 34 symptoms . As a VC, it’s important you know how much opportunity there […]

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