Linda is President/Founder of Broadreach Public Relations in Portland, ME, has a master’s in leadership and is nationally accredited in PR. getty Reputation plays a major role in businesses’ survival. Just look at the fallout for Facebook when news broke in 2021 about an internal study showing the negative impact of Instagram on teens’ mental health. The stock price plunged 20 points after the whistleblower report. The term “brand tax” began circulating, referring to the negative impact that this backlash had on Facebook’s other brands. Reputation risk and brand tax aren’t just big business issues; they can play a huge role in stunting growth for small businesses. Seemingly small decisions can grow into large issues, which can lead to losing key staff, crippling a company and causing potential partners or collaborators to look elsewhere. Maintaining a reputation should be a long-term focus for businesses of any size. 5 Strategies To Help Protect Your Reputation After more than 30 years of helping companies respond to crises, here are some of the most important lessons I’ve learned about how to protect their reputations. 1. Be proactive. A clear plan of action for crisis response should always be on your mind. It’s […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
